Privacy policy

Last updated: September 12, 2024

UltraCarat is deeply committed to protecting your privacy and takes all necessary steps to ensure its security. This Privacy Policy covers the collection, processing, storage, and transfer of personal information from our customers and users ("You") while using our services through the Website and communication methods such as mail, email, phone, live chat, text messages, and social media.

It's crucial to note that WE DO NOT SELL OR SHARE PERSONALLY IDENTIFIABLE INFORMATION WITH THIRD PARTIES.

Using our service requires compliance with these Terms of Use and our Privacy Policy, both crucial parts of our Terms of Service. These terms clarify the legal relationship between UltraCarat and you.

By interacting with the Website, including visiting, registering an account, making purchases, or communicating through various channels, you agree to our practices regarding information collection, use, and disclosure as detailed in this Privacy Policy. If you do not agree with these terms, please refrain from interacting with us or using the Website in any way.

What Information We Collect

The data we collect is used for various purposes to enhance and provide better services for you. Our data collection methods comply with legal standards and align with the legitimate interest criteria set by the EU's General Data Protection Regulation 679/2016 (“GDPR”). Personal information is kept only as long as necessary to fulfill its intended purposes.

Information You Provide

We collect and process data you voluntarily provide, whether offline or through communication channels such as account registration, profile updates, accessing content, product purchases, customer support, and participation in promotions. Sub-Processors may handle this data as detailed in section ‎4. The information collected may identify you or be reasonably associated with you. Here are the categories of information we collect and process:

Contact Information: Includes your name, email, postal address, phone number, and other contact details.
Contacts: We may collect data about your contacts to fulfill requests, like details of friends interested in our products. This is managed according to our Privacy Policy. To remain unidentified, avoid using our referral feature.
Content: We store your communications with us, such as feedback, product reviews, questions, comments, or social media posts. This helps us respond to inquiries and provide relevant information, and may include shared files like photos or videos.
Profile Information: Includes your interests, favorite items, wish lists, item preferences, and other profile details.
Demographic Information: Encompasses age, gender, and location (state or country).
Payment Information: Details necessary for processing payments, such as credit card number, security code, and expiration date.
Credentials: Authentication information, such as passwords, to access your account.
Sovereign Identification Information: Includes ID number, passport number, social security number, driver’s license, or other government-issued IDs for fraud prevention and payment processing.

Information We Collect Automatically

We automatically collect data about your device and its interactions with our website. We may use Sub-Processors, as detailed in section 4, to process this information. The categories of automatically collected information include:

IP Address and Device Identifiers: We collect your IP address and other device identifiers for purposes such as diagnosing issues, enhancing functionality, analyzing trends and traffic, gathering demographic data, logging session dates and times, and optimizing the website and ads.
Usage Information: We track your use of features, emails, ads you view, pages visited, products considered or purchased, and interaction timing with the website.
Location: We gather information about your device's location. We also collect data about your device type, browser, running software, connectivity provider, language settings, and similar configuration information.

Data Collection through Cookies and Tracking Technologies:

Server Logs: Our server logs automatically capture your browser type, language, IP address, and visit timestamp.
Cookies: Cookies are small data files stored on your hard drive by your browser. They help analyze webpage flow, evaluate ad effectiveness, and enhance shopping experience. Cookies manage carts, access secure pages, log website interactions, remember preferences, and tailor content and ads. They also enable social media sharing.
Pixels: Pixels, electronic images used with cookies, track browser activity. They allow us or third parties to drop/read cookies when you view a website, video, or email containing a pixel. Pixels track conversions, deliver targeted ads, and provide additional website features.
Device Fingerprinting: We analyze and combine data from your browser, like JavaScript objects and fonts, to create a unique "fingerprint" for device identification.
Location Technologies: When you enable location services, technologies collect precise location data. This data helps tailor relevant content and advertising based on detected locations.

Information from Third Parties:

We may receive information about you from third parties. When we combine this with the information you provide through our website, it will be treated according to this Privacy Policy and any restrictions from those third parties.

We use the collected information for legitimate business and commercial purposes, including:

Sending technical notifications, updates, security alerts, and administrative messages.
Confirming or scheduling interactions with us.
Improving marketing and promotional efforts.
Providing requested services, like order processing, inquiries, and customer support.
Preventing illicit activities, such as fraud.
Monitoring and analyzing website trends and visitor behavior.
Protecting our rights, your rights, public health, safety, and third-party rights.
Managing the website and its services, including registration, user accounts, services, and transactions.
Researching user interests, behavior, and demographics.
Sending marketing materials about our and third-party products, events, and services unless you opt out.
Providing and serving ads on the website and other platforms.
Complying with laws, regulations, orders, and permits.
Using anonymized information as required by law, without additional obligations to you.

Sharing Information

Transparency is key to our information-sharing practices:

Sub-Processors:

To efficiently provide our services, we may share your information with agents, contractors, and service providers, known as "Sub-Processors." They only access the necessary information for specific tasks and adhere strictly to our purposes. These entities are contractually obligated not to use your information for other purposes.

Related Entities of UltraCarat:

We may also share information within UltraCarat's related entities. We use discretion in utilizing feedback and user-generated content, reserving the right to edit such content at our sole discretion.

Commercial Partners:

For business purposes, we might share information with suppliers, vendors, contractors, and service providers. This includes cloud service providers, shipping carriers, jewelers, insurance companies, analytics, and advertising technology firms, among others.

Facilitating Requests:

To fulfill specific requests you make, we may share information with third parties, ensuring a smooth and efficient process.

Corporate Transactions:

In corporate activities like investment, merger, acquisition, reorganization, or licensing, your information might be disclosed. This also applies in cases of insolvency, bankruptcy, or receivership.

Information Security, Compliance, and Fraud Prevention:

Your information might be disclosed to comply with laws, regulations, or legal processes. Sharing may occur for investigating, preventing, or acting against illegal activities and to protect the rights, property, life, health, security, and safety of us, the public, or any individual or entity. Enforcement of our Terms of Service is also considered.

Aggregated or De-Identified Information:

We may share aggregated or de-identified information with third parties for various purposes, except where prohibited by law. This overview underscores our dedication to responsible information sharing, prioritizing privacy, and adhering to legal and ethical standards.

Review and Edit Your Account Details:

To update or modify your account information, contact us using the details provided below. You can manage these changes through your account settings or by reaching out to us directly. Please note that we may request additional details to verify your identity.

Choices Regarding Tracking Technology:

You can choose to refuse cookies on our website. Each visit prompts you to agree to our cookies policy and consent to their use while using our services or browsing the website. Opting out or not consenting to cookies may limit access to certain website features.

Communication Preferences:

To stop receiving promotional emails from UltraCarat, follow the unsubscribe instructions in our messages or contact us through the methods specified in the "Contact Us" section below or on our website. Opting out will not affect non-promotional communications related to your account, purchases, billing, or support.

Data Processing Location:

Personal data is processed at our offices and other locations involved in processing. Depending on your location, data transfers may involve sending your data to a different country.

Data Retention:

We will process and store your personal data for as long as necessary to meet the purposes for which it was collected.

Modify, Restrict, or Limit:

If you find any inaccuracies or incomplete information in the data we hold about you, please contact us at support@ultracarat.com, and we will promptly correct any errors.

Account Deletion:

You can terminate your account, resulting in the deletion of all your data from our systems, except where retention is needed for legal obligations, agreement enforcement, or dispute resolution.

Withdraw Consent:

You have the right to withdraw your consent for data processing at any time, even if you previously provided it. In some cases, processing may continue based on legal grounds or limited consent withdrawal.

Addressing Concerns:

If you have concerns about how we handle your information, you can contact your local data protection authority.

EU Resident Rights:

Residents of the European Economic Area have specific rights under the GDPR, some of which apply universally, while others are situation-specific. These rights are briefly outlined below, subject to applicable laws.

Attention California Residents:

California residents have rights under the California Consumer Privacy Act of 2018 (CCPA), including information about data handling and opting out of the sale of personal information. For more details, please review our Supplementary Privacy Notice for California Residents.

Ensuring Data Security:

At UltraCarat, we implement robust physical, operational, and technical security measures to prevent accidental or unlawful destruction, loss, alteration, unauthorized access, or disclosure of your information. While we strive to keep your data secure and retain it only as long as necessary, no security measures can be entirely foolproof.

Minors and Children:

UltraCarat does not knowingly collect personal information from children under 13 or direct services to this age group without parental or legal guardian consent. If we inadvertently gather such data, we strictly follow the Children's Online Privacy Protection Act (COPPA) guidelines. Parents or guardians can contact us for the removal of such information.

International Transfers:

Operating under Indian law, the information we collect is generally governed by these regulations. By using our website, you consent to the transfer and processing of your information to and from India or any country where we or our affiliates are located.

Text Marketing and Notifications:

By providing your phone number during checkout or subscription, you consent to receive text notifications, including order updates and marketing offers, limited to six per month. Consent is not required for purchase, and you can unsubscribe by replying STOP or using the unsubscribe link. Other opt-out methods are not valid. Message and data rates may apply.

Changes to the Privacy Policy:

This Privacy Policy reflects our current practices and replaces any previous versions. We may update it periodically to reflect practice changes, reserving the right to do so anytime.

Contact Us

If you have questions about this Privacy Policy, please contact us by email: at support@ultracarat.com

U.S. Registered Office Address: UltraCarat, 8 The Green, Ste A in the City of Dover County of Kent Zip Code 19901